White Party Press Release

For Immediate Release

Tina Derusha
Spotlight616

White Hot Winter Wonderland

Grand Rapids, MI - 11/17/2010 - Join Spotlight616 on December 15, 2010 as they present The White Party with a seductive night of the latest in men's swim, lounge and underwear fashions. This evening of big-city glitz and glamour will unfold in Eve, a contemporary lounge, at the top of The B.O.B. In keeping with the theme, Eve will be fully decorated in the color of the season: White. Stoli Vodka will offer complimentary white drink sampling throughout the evening and mouth-watering appetizer bites will be prepared to please the palate.

Models and runway production will be provided by The Matthew Agency. An amazing roster of gorgeous and professional men will be showing off upscale, creative and colorful skivvies from labels aussieBum, Baskit and Rufskin.  This is NOT your dad's underwear!  DJ Shannon Williams will set the mood by playing his signature progressive sound for the runway.

In tandem with The Matthew Agency, Spotlight616 has chosen WhiteKnot.org as the event benefit.  They will be donating 20% of ticket sale proceeds to this exceptional national organization. White Knot for Equality works tirelessly to achieve equal marriage rights for the LGBT population.  Equal rights are important to everyone.   All loving couples deserve the same legal rights, benefits, and respect that civil marriage bestows.

Grindr, a mobile social networking app catering to gay, bi and curious guys, will be sponsoring The White Party as the very first Grand Rapids event. This free location-based service works with Apple iPhone, iPod touch, iPad and compatible BlackBerry devices to connect local users in seconds. Grindr uses GPS technology to determine the member's exact location-offering profiles, photos and stats at a touch.

Spotlight616 is excited to team up with Matt Sova from AK Rikk's Menswear.  Matt will be on-hand to support the cause by providing a pop-up shop as well as suggestions for that perfect fit.  An exclusive selection of underwear will only be available for purchase at this event, making perfect stocking stuffers for that special man!

·         *Doors open at 7PM | Runway show begins at 8PM

·         *The B.O.B. is located at 20 Monroe Ave NW - Eve is on the 4th floor

·         *Fine white attire is required for admission

·         *The MC for the evening will be Tommy Allen; artist, photographer, G-Sync editor for Rapid Growth Media, Marketing/Sales Director for Levitation Staging and all around good-time fellow!

·         *This is a 21+ event

·         *Tickets are $20 and may be purchased via the Spotlight616 website: spotlight616.com/white-party-tickets

·         *VIP seating with bottle service will be available. Please contact Angela Shea at The Gilmore Collection for reservations at 616-356-2627 ext. 32 or via email: ashea@gilmorec.com.

Spotlight616, LLC is a promotions company bringing innovative event concepts in fashion, music, art and photography to the greater Grand Rapids area. Spotlight616 seeks to connect retailers and fashion industry professionals with arts and nightlife providers in a collaborative effort to keep shopping and entertainment dollars in our community. Spotlight616 events are inspired by art and are a platform for displaying the wealth of talented individuals and dedicated businesses that have helped create the distinctive Grand Rapids city brand.

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