Spotlight616 joined forces with Levitation Staging to present HollyJolly, a two-day citywide shopping event that kicked off with the lighting of the Grand Rapids Art Museum’s Christmas tree at Rosa Parks Circle and a musical showcase of local talent led by Santa. From there, people had the opportunity to stroll the downtown shops, participate in the merchant window display competition.

The second day of HollyJolly began with a very special holiday focused collection of children’s programming for the whole family.  At Noon HollyJolly expanded to a citywide partnership with trolleys connecting downtown to the business districts of Uptown, East Grand Rapids, the small businesses of Breton Village and A K Rikk’s.